CEMA Lab

Join us to dive deep into the realm of event measurement and analytics. Our focus will be on understanding the importance of goal setting and determining the metrics that indicate success. Toward the end of this session, we'll kick off a conversation about storytelling and message creation, where we will take the learning from the first part of the day and channel it into creating compelling narratives. The emphasis is on crafting messages that not only discuss the data but also convey persuasive and compelling messages to leadership, customers, and colleagues.  

Who Should Participate This workshop is ideal for event marketers, in-house meeting planners, and agency account managers looking to leverage events strategically within their marketing mix. Gain practical skills to immediately improve your event planning and execution.  

Join us for a transformative experience led by renowned instructors from the Event Leadership Institute. Here’s what you can expect:

Develop Strategic Event Measurement Skills:

Learn how to set precise objectives for your events and identify key performance indicators (KPIs) that align with your organization’s goals. This includes understanding how to collect and analyze data to assess event success and make informed decisions about future event investments.

Gain Advanced Analytical Techniques:

Acquire hands-on experience with the latest tools and methods for event analytics. This includes learning how to interpret complex data sets to derive meaningful insights and how these insights can influence event strategy, design, and execution.

Master Storytelling with Data:

Explore how to transform quantitative data into compelling narratives. This involves learning techniques for crafting persuasive messages that resonate with different stakeholders, such as leadership, clients, and colleagues, to effectively communicate the business value of events.