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Florida Festival & Events

Beyond Reach: Leveraging Psychographic Data and AI for Sponsorship Success

Thursday, August 22, 2024

4:00 PM

Orlando, FL

Materials

Traditional sponsorship prospectuses often emphasize demographic reach numbers, but understanding the motivations, interests, and lifestyles of your audience can create deeper engagement for sponsors. This session will cover how to collect, analyze, and present psychographic data effectively, with a focus on leveraging AI tools to enhance insights. Attendees will learn how to create compelling narratives that resonate with potential sponsors by showcasing alignment with their brand values and audience preferences.

Host

FFEA - Florida Festival & Events Association

FFEA - Florida Festival & Events Association

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